The South East European Research Centre (SEERC) hosts the Semantic and Social Media Adaptation and Personalization (SMAP) workshop which is the evolution of the Semantic Media Adaptation and Personalization initiative, which was founded during the summer of 2006 in an effort to discuss the state of the art, recent advances and future perspectives for semantic media adaptation and personalization. However, as Social Media applications have substantially transformed the way organizations, communities, and individuals interact, we have the scopes of SMAP extended towards this new trend, seeking to bring together researchers from the social web as well as from the semantic web communities.
After ten successful workshops starting from Athens, and then London, Prague, San Sebastian, Limassol, Vigo, Luxembourg, Bayonne, Corfu, and Trento, the SMAP workshop series has been consolidated as a reference event in order to discuss about the newest advances in the field.